Should you blog daily? What is the sweet spot? And why do people blog daily?
This one has been brewing in me for some time. I touched on daily blogging in the past, but thought I would dive a little deeper.
The Label of ‘Daily Blogger’
Honestly, this is a dangerous label to attach to yourself. In fact, it may cause more stress than anything else you might call yourself.
Why does someone want to label themselves as a daily blogger? Is it to boast a little? To attract more readers? To make themselves stand out from the millions of other bloggers?
Or perhaps they honestly just have it in their heart to blog daily. To help more people.
I cannot say for sure. That can only be decided by the bloggers themselves.
Stuff Happens
The real danger of daily blogging is this: stuff happens. Life happens. Those twists and turns in the personal and business sides of our lives. You may get sick, or—worse yet—hospitalized. Maybe a new job throws you off your schedule. Or you just get tired and need a break. You slip in a few non-blogging days and hope no one will notice and you lose your status as a daily blogger.
Should You Do It? Is It Worth It?
Let’s step back and go beyond that label. There may actually be a method to your madness.
A lot of people will argue against daily blogging.
Should you opt for quality or quantity? Because more is not always better.
There is some truth here. You shouldn’t become a daily blogger for the wrong reasons sake and force yourself into doing short, trite snippets of text, forced content that you hope leaves the impression of a blog post.
Because let’s face it. Good writing, with posts that teach, inspire or entertain, is hard work. Trust me; no one knows that better than myself.
But like most things, it all depends on what your goals are. You may think daily blogging will increase traffic, improve your ranking, even lead to more conversions. Yes, it may. Or maybe not. There are just too many variables and you really need to find that sweet spot for yourself. I cannot guide you into a perfect situation.
Why Do We Blog As Much As We Do With Two Sites?
I have never labeled myself a daily blogger for the reasons I have already shared with you. We push out tons of content, more than many other bloggers. But has it been daily this year up to now? Heck no. In fact, the last couple of weeks in this month we have taken a bit of a break to work on some other stuff.
Yes, creating a lot of content is essential for our business model. This site, our blog and podcasts are our business. And yes, it has helped us with our traffic, ranking and the overall success of this site. Also, if you call blogging pushing out tons of content, including podcasts and video via posts, we rank up there. But again, it hasn’t been a daily thing in 2020.
Yes, in a perfect world you could join the small army of daily bloggers. But there might be too many things in that adventure that will set you up for failure.
What do I suggest? If you are going to do it, do it for the right reason. To gain a solid readership and hopefully help with your traffic. Don’t do it so you can add it to your bio, social profile or simply to boast about your ongoing efforts of daily blogging.